Case Study: Cantos
Cantos is an interactive multimedia corporate communications channel that uses broadband technology to deliver in-depth company information via streaming video, audio and text to institutional investors and other important audiences. The Cantos service covers announcements for FT-SE 350, Eurotop and selected international and unlisted companies.
Cartezia are stakeholders in the new business alongside Cazenove and Brunswick Group and contributed to the early development of the business model, organisational structure, business processes and commercial relationships. Members of the Cartezia team filled interim management roles, before handing over to the new Cantos management team.
Cantos is based on video programming generated for corporate clients by an in-house production team and covers events including results, major announcements, product launches and virtual site visits. A daily news service gives headlines on the day's top stories, while the in-depth programming offers interviews with senior management and the opportunity for institutional investors to interact directly with senior company management via online Q&A sessions.
www.cantos.com