Case Study: ActiveSky
ActiveSky has developed a unique technology that enables rich media (video, high-fidelity audio and graphics) on handheld devices. It lets the end-user enjoy natural video and animation on their PDA or communicator without compromising on the quality of the media, ensuring sharpness of edges, clarity of motion, and text readability even at relatively low bandwidth rates, such as those enabled by contemporary 2.5G technologies. The technology also boasts interactivity and object-overlay enabling capabilities.
ActiveSky approached Cartezia with a view to creating a partnership to facilitate its European roll-out, facilitated by Cartezia's established knowledge of the wireless space. Tasks undertaken by Cartezia include:
- Modelling the European wireless content space
- Monitoring developments in the wireless device and developer space
- Monitoring the European UMTS auction market and the network operators' 3G roll-out strategies
- Development of the company's business model
- Developing a positioning strategy for ActiveSky Europe
- Developing key partnerships with network operators, portals and content providers.
www.activesky.com