Carat is the world's largest media communications specialists, present in 36 countries across Europe, North America, South America and Asia Pacific.

Carat approached Cartezia to help in developing a radically new business, based on the idea of managing the full "communications channel" with the customer, integrating a wide range of distribution channels such as television, Internet, direct marketing and incorporating all aspects of the communication process.

The tasks we undertook were:

• Identifying and articulating what it would take to build the new business in terms of assets, people, technologies, systems and competences
• Identifying how these components can be acquired or built by Carat quickly and cost-effectively and researching specific acquisition targets
• Researching and reviewing the activities of Carat's major competitors in this space and identifying potential new sources of competition

www.carat.com