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Building 2nd-wave digital businesses

Case Study: PlanetRecruit

PlanetRecruit

PlanetRecruit is an on-line recruitment portal and services company. It receives job vacancies from recruitment agencies and makes them available to the public on its web sites. Anyone interested in a vacancy is directed to the appropriate recruitment agency. The company also feeds subsections of its jobs and people database to other web sites on a syndicated basis. Instead of competing directly with recruitment agencies, PlanetRecruit assists them by providing another channel to market for their jobs. The company makes its money by charging recruitment agencies a monthly fee for the service.

Cartezia became involved with PlanetRecruit at a very early stage, when the company comprised its first web site and the two founders only. We assisted them with almost every aspect of developing and growing the business, to the point where they are one of the top three operations in this field in the UK. Our strategic input involved help with market positioning, developing a commercial model (including pricing strategies), introductions to content and service partnerships, funding (including valuation, angel and institutional investment), management team building (including the finance director and chairman) and CEO mentoring.

PlanetRecruit was acquired by the Hot Group, an AIM-listed company, in 2003.