Telewest Communications plc is one of Britain's largest broadband cable communications services companies, delivering voice, video and Internet services to 1.5 million households.

Telewest sought our help in developing a major new broadband portal - Blue Yonder. We developed the broadband content strategy and service definition, and then worked with the Blue Yonder team to develop the service in readiness for roll-out.

During this development phase we produced the following:

• Customer proposition
• Potential content and service partners
• Commercial model, with financial projections and supporting assumptions
• Signed Heads of Agreement with the principal target content partners
• Design and prototype for the consumer portal

www.telewest.com