Aegis Media consists of several world-leading brands in marketing services, including Carat and Isobar.

Aegis approached Cartezia to help in building a radically new business, based on the idea of managing the full 'communications channel' with the customer, integrating a wide range of distribution channels such as radio, television, internet, and mobile.

We identified the key assets, people, technologies, systems and competences required to do this and provided a strategy for Carat to integrate these quickly and effectively. We also identified potential acquisition targets and provided a model for this new eco-system and the changing competitive environment. 

Our work also formed the basis for the creation of Isobar, the specialist digital media division of Aegis Media, which now operates globally.

www.aemedia.com
www.carat.com
www.isobar.net