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Commercialising Science and Technology-enabled Innovation

Go to Market

Taking a product to market can sometimes come as an after-thought for technology-intensive businesses but this is a critical aspect of the whole process given that business models are migrating rapidly from product purchase arrangements to longer-term service relationships, where the revenue mix over the lifetime of the ‘product’ is more heavily biased towards later in the product life cycle, which in turn creates interesting challenges around reliability and customer relationship management.
This in turn is beginning to have a significant impact on the form and nature of distribution channels, including alliances, partnerships, joint ventures and franchises. We can provide advice and negotiation support on these key issues and also on the creation of sales pipelines and building relationships with the right partners with complementary resources and capabilities.

27 Feb 2015