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Commercialising Science and Technology-enabled Innovation

Product & Service Creation & Packaging

Creating new products and services requires wide range of technical, packaging, and commercial skills to strike the right balance between functionality, form and price. We use the Cartezia 7P model, which we have developed over the last decade to design all aspects of a product or service, including how it will be taken to market. The 7P model covers product, positioning, packaging, price, promotion, process and partners.

We also focus on the total product or service ‘envelope’, including how it will be delivered, rolled out and managed in the marketplace. This can often impact significantly on the business  model and overall profitability.

27 Feb 2015