The Triple Chasm Model Platform

The Triple Chasm Platform is designed as the practical Digital Companion to The Scale-up Manual: it provides a comprehensive set of tools designed to support and accelerate commercialisation journeys for science and technology innovation-enabled firms.

The Platform provides frameworks, models and detailed case studies from a wide range of firms covering twelve different market spaces: media and entertainment; telecommunications; software, systems and computational tools; electronics and computing hardware; aerospace engineering; automotive engineering; oil and gas engineering; healthcare services; red, white, green and blue biotechnology; energy and lighting; financial services; and education, skills and training.

The components of the Platform include:

• Overall Commercial Overview: The Commercialisation Canvas, the Triple Chasm Maturity Model and the Portfolio Mapping Tool.
• Proposition Framing and the Competitive Environment: Framing Tools and Approaches, Competitor Mapping, Partner and Supplier Mapping, and Mapping Regulatory Constraints against the value chains.
• Customer Definition: Customer Typologies and detailed ways of looking at Consumers, Business Customers, Governments as Customers, and Affinity & Knowledge-centric users; also included is a tool for Market Sizing.
• Distribution, Marketing and Sales: Go-to-Market challenges, comparing Channels to market, the modified 7Ps model for Positioning, Branding and Promotion, and a tool looking at Service-centric Delivery.
• Commercialisation Strategy: The Strategic Ecology, our new dynamic approach to strategy development, changing strategic priorities across the Chasms, and managing disruptive changes.
• Business Models: Business Model Architecture and Deconstruction, Model types vs Revenues, Models vs Market spaces, and Business model metrics for different types of models.
• Intellectual Property Management: Key IP issues, typology of IP for technology firms, managing IP Maturity, and IP differences across different market spaces.
• Manufacturing and Assembly: Manufacturing deconstruction, Scaling Challenges, Process Innovation Typology, and Integrated Manufacturing and Service Delivery Models.
• Product and Service Definition and Synthesis: Approaches to Synthesis, Voice of the Customer approaches, Technology Mapping, Creative Synthesis techniques, the Proposition Framework for proposition de-construction and defining the Wider Service Envelope.
• Technology Development and Deployment: Technology Commercialisation Options, Base vs Application technology mapping, Technology Platform Definition models, Application tools vs Value chains, Product and Service definition models and Technology Deployment Options.
• Talent, Leadership & Culture: Human Capital Management, Talent and Team Profiling tools, measuring Entrepreneurial Intensity, Organisational Structure & Management Models, Leadership Models, and Culture Webs.
• Funding & Investment: Comparison of Funding sources, Funding Tactics, early stage Funding Options, Understanding Venture Capital, Customer Funding techniques and Approaches to Valuation.

The Platform is designed to support a wide range of firms at different stages of maturity in their commercialisation journey:

• Entrepreneurs with innovative technologies, early-stage firms, small and medium size firms, and larger established or mature firms.
• Intervention Agencies can use the Platform to create new forms of intervention aligned with strategic and financial objectives and priorities.
• Suppliers of Services, for example mentors and advisors, can also use the Platform to provide value-added services to their customers more effectively.
• Investors can use the Platform to better understand the investment opportunities and risks and make structured data-driven decisions.
• Policymakers can use the Platform to understand where and how to intervene in their broader objectives, in particular the creation of new national industrial strategies.