Strategy Development

The global market is becoming more complex, volatile and crowded. The challenge for companies is to develop a business strategy capable of responding to rapid changes in markets, channels and margins.

Our expertise includes:

• Business strategy development
• Identification of acquisitions to accelerate business growth
• Product and Service strategy
• Channels and Routes to Market
• Analysis of markets, businesses and commercial models
• Development of new business models
• Synthesis of new products, services and businesses

Customer Segmentation & Profiling

Traditional ways of looking at customer behaviour are breaking down as more goods and services are promoted and bought online. Social Networks are dramatically changing traditional notions of the best ways to reach consumers. Similar behavioural challenges are likely to emerge as SMEs buy more of their services online. We have been in the vanguard of developing new approaches to customer segmentation and profiling.

Business Models

New Business Models are one of the key ingredients for success in the rapidly growing digital marketplace. We have pioneered new commercial models for business to consumer (b to c), business to business (b to b) and business to business to consumer (b to b to c) products and services. For example, we have created new advertiser-driven financial models for social networks. We are also developing new tiered subscription models for Software as a Service applications aimed at business customers.

IP Review and Exploitation Strategy

We have worked closely with several academic, government and specialist technology players to assess their IP portfolios and to propose innovative strategies for exploiting their intellectual property. We have developed particular expertise in search, compression and semantic technologies.