What Is Sustainability?

"Sustainability is best defined as the integration of environmental health, social equity and economic vitality in order to create thriving, healthy, diverse and resilient communities for this generation and generations to come.
The practice of sustainability recognizes how these issues are interconnected and requires a systems approach and an acknowledgement of dynamic complexity."

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Trinity College, above, was founded in 1546. Through over 450 years it has, like other colleges in Cambridge, maintained a reputation for academic excellence. Cartezia maintains links with numerous academic institutions, not least to ensure we are up to date with learning trends. This and the interaction with many tech companies on the Science Parks of Cambridge, means we are a uniquely placed consultancy to guide your growth journey in a sustainable way.

The general enthusiasm for integrating sustainability considerations into new products and companies has not yet been matched by strategies and execution plans with the potential to deliver real impact - this gap between rhetoric and reality has led to many concerns about ‘greenwashing’. Cartezia is building on the Triple Chasm Approach to explicitly incorporate sustainability stances into the commercial strategies of innovative companies, looking at things such as supply chain, materials, manufacturing, financing and culture. We do this by applying sustainability biases to each of the growth Vectors, and this can significantly alter your results. See the example below: